American Apothecary Clothing Company
Brand Identity+Graphic Design+Web Design & Development
American Apothecary is an avant-garde T-shirt company showcasing prescription remedies that are now illegal or exceptionally dangerous. By placing vintage medicine labels on the finest cotton shirts, American Apothecary is illustrating how our perceptions of these taboo substances have changed drastically over the last 100 years. The communications system of the brand comprising brand guidelines, web site and packaging enables the company to express the authenticity wherever it appears, whether online or in stores.