T-SHIRT LINE DESIGN for American Apothecary

Merchandise design + CAD development + print pre-production + packaging
American Apothecary is a lifestyle brand that uses fashion as means of promoting social awareness. They select and focus on a specific industry - pharmaceutical one seemed an obvious first choice - and uncover various truths and misrepresentations by way of fashion. By doing so, American Apothecary is commenting on how our perception changes depending on the knowledge we possess.